Kotler, Philip  Gary Armstrong <br/><br/>
Principles of marketing 

 - New Delhi  Prentice-Hall of India  1999 
 - xvii, 635 p.  : ill.  ; 28 cm. 
<br/><br/> Include index. 
<br/><br/><label>ISBN: </label>(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Principles--Strategic planning--Global marketing environment--Pricing products--Retailing and wholesaling--Online marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT