TY  - BOOK
AU  - Kotler, Philip
TI  - Principles of marketing
SN  - (pbk)
U1  - 658.8 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Marketing-Principles
KW  - Strategic planning
KW  - Global marketing environment
KW  - Pricing products
KW  - Retailing and wholesaling
KW  - Online marketing
KW  - FMS
N1  - Include index
ER  -