TY - BOOK AU - Piskorski, MikoĊ‚aj Jan TI - A social strategy : how we profit from social media SN - 9780691153391 (hb) U1 - 658.872 PY - 2014/// CY - America PB - Princeton university press KW - A social strategy KW - Management science KW - Internet marketing KW - Social media economic aspects KW - Twitter KW - America KW - FMS N1 - Includes reference and index ER -