Smith, Mickey C.   E.M. "Mick" Kolassa  Greg Parkins  Bruce Siecker <br/><br/>
Pharmaceutical marketing  principles, environment and practice 

 - Chandigarh  Unistar Books Pvt. Ltd  2004 
 - xvi, 371 p.  : ill.  ; 21 cm. 
<br/><br/> Includes appendices and index. 
<br/><br/><label>ISBN: </label>(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Pharmaceutical marketing<br/>Drug marketing--Product research--Pharmacutical industry--Pricing principles--Drug market--RIPS
<br/><br/><label>Dewey Class. No.: </label>615.10688  / PHA