00530nam a22001217a 4500020001000000082001900010100007200029245006700101260004500168300003400213500003500247650012600282  a(pbk)  a615.10688bPHA  aSmith, Mickey C. aE.M. "Mick" KolassaaGreg ParkinsaBruce Siecker10aPharmaceutical marketingbprinciples, environment and practice  aChandigarhbUnistar Books Pvt. Ltdc2004  axvi, 371 p.b: ill.c; 21 cm.  aIncludes appendices and index.  aPharmaceutical marketingaDrug marketingvProduct researchvPharmacutical industryvPricing principlesvDrug marketvRIPS