TY  - BOOK
AU  - Smith, Mickey C. 
TI  - Pharmaceutical marketing: principles, environment and practice
SN  - (pbk)
U1  - 615.10688 
PY  - 2004///
CY  - Chandigarh
PB  - Unistar Books Pvt. Ltd
KW  - Pharmaceutical marketing
KW  - Drug marketing
KW  - Product research
KW  - Pharmacutical industry
KW  - Pricing principles
KW  - Drug market
KW  - RIPS
N1  - Includes appendices and index
ER  -