Yoshihara, Hiroaki. Mary Pat Mc Carthy

Designed to win strategies for building a thriving global business - New York McGraw-Hill 2006 - x, 274 p. ; 24 cm.

0071467521 (hb)


International business enterprises
Business planning--Strategic planning--Equation for success --Marketing --Global face--Global value creation --Leadership --FMS

658.4012 / YOS