00496cam a2200109 a 4500020002000000082001900020100004500039245007400084260003300158300002500191650017000216  a0071467521 (hb)00a658.4012bYOS 1 aYoshihara, Hiroaki.aMary Pat Mc Carthy 10aDesigned to win bstrategies for building a thriving global business   aNew York bMcGraw-Hillc2006  ax, 274 p. c; 24 cm. 0aInternational business enterprisesaBusiness planningvStrategic planningvEquation for success vMarketing   vGlobal facevGlobal value creation vLeadership vFMS