TY  - BOOK
AU  - Yoshihara,Hiroaki
TI  - Designed to win : strategies for building a thriving global business 
SN  - 0071467521 (hb)
U1  - 658.4012 
PY  - 2006///
CY  - New York 
PB  - McGraw-Hill
KW  - International business enterprises
KW  - Business planning
KW  - Strategic planning
KW  - Equation for success
KW  - Marketing
KW  - Global face
KW  - Global value creation
KW  - Leadership
KW  - FMS
ER  -