Solomon, Michael R. Nancy J. Rabolt

Consumer behavior in fashion - New delhi, India Pearson 2009 - 557 p. : ill. ; 25.5 cm.

Includes contents and index .

9788177580327 (pbk)


Clothing & accessories
Consumer behavior--Clothing and dress--Marketing--Consumer protection--Consumers--Psychology--Market surveys--FSSH

658.8342 / SOL