Lovelock, Christopher  Jochen Wirtz  Jayanta Chatterjee <br/><br/>
Services marketing  people, technology, strategy 

 - New Delhi  Pearson Education  2018 
 - xxi, 683 p.  : ill.  ; 23 cm. 
<br/><br/> Includes index, glossary and credits  
<br/><br/><label>ISBN: </label>012545611719 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Understanding services products <br/>Customer services -Marketing--Services marketing--Consumer and marketing --Implementing profit services  --Distributing services--Managing customer interface --Service quality--Service leadership--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOV