00721nam a22001577a 4500 0 0 0 0 fsd fsd 2021-09-14 Allied book company 0.00 0 658.8 LOV 77662 2021-09-14 00:00:00 2 2021-09-14 BK 37593 37593 012545611719 (pbk) 658.8 LOV Lovelock, Christopher Jochen Wirtz Jayanta Chatterjee Services marketing people, technology, strategy New Delhi Pearson Education 2018 xxi, 683 p. : ill. ; 23 cm. Includes index, glossary and credits Marketing management Understanding services products Customer services -Marketing Services marketing Consumer and marketing Implementing profit services Distributing services Managing customer interface Service quality Service leadership FMS BK