people, technology, strategy Lovelock, Christopher Jochen Wirtz Jayanta Chatterjee creator text New Delhi Pearson Education 2018 monographic xxi, 683 p. : ill. ; 23 cm. Includes index, glossary and credits Marketing management Understanding services products Customer services -Marketing Services marketing Consumer and marketing Implementing profit services Distributing services Managing customer interface Service quality Service leadership FMS 658.8 LOV 012545611719 (pbk)