Keegan, Warren J.  Mark C. Green  Mark C. Green <br/><br/>
Global marketing 

 - New Jersey  Prentice-Hall  2000 
 - xxii, 594 p.   : ill. (col.)  ; 27 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Export marketing--Global economic environment--Global information systems--Global marketing segmentation--Product decisions--Pricing decisions--Global advertising--FMS
<br/><br/><label>Dewey Class. No.: </label>658.848  / KEE