00450cam a2200097 a 450008200170000010000520001724500210006926000360009030000430012665001830016900a658.848bKEE1 aKeegan, Warren J.aMark C. GreenaMark C. Green10aGlobal marketing  aNew JerseybPrentice-Hallc2000  axxii, 594 p. b: ill. (col.)c; 27 cm. 0aMarketingaExport marketingvGlobal economic environmentvGlobal information systemsvGlobal marketing segmentationvProduct decisionsvPricing decisionsvGlobal advertisingvFMS