TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing
U1  - 658.848 
PY  - 2000///
CY  - New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Export marketing
KW  - Global economic environment
KW  - Global information systems
KW  - Global marketing segmentation
KW  - Product decisions
KW  - Pricing decisions
KW  - Global advertising
KW  - FMS
ER  -