Saxena, Rajan <br/><br/>
Marketing management  

 - New Delhi  Tata McGraw-Hill  2002 
 - xv, 669 p.   : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>007047401X (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Management--Market environment--Competition analysis--Marketing planning--Marketing research--Consumer behavior--Product management--Sales promotion--Customer service--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX