Gross, Andrew C.  Peter M. Banting  Lindsay N. Meredith <br/><br/>
Business marketing 

 - Delhi  A.I.T.B.S. Publishers & Distributers  2000 
 - xxi, 763 p.  : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>8174730796 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Business buyer behavior--Industrial market place--Business purchasing--Marketing research--Product decisions--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUS