TY - BOOK AU - Gross, Andrew C. TI - Business marketing SN - 8174730796 (pbk) U1 - 658.8 PY - 2000/// CY - Delhi PB - A.I.T.B.S. Publishers & Distributers KW - Marketing KW - Business buyer behavior KW - Industrial market place KW - Business purchasing KW - Marketing research KW - Product decisions KW - FMS ER -