Aaker, David A.  V. Kumar  George S. Day <br/><br/>
Marketing research 

 - New York  John Wiley and Sons  2001 
 - xvi, 751 p.  : ill.  24 cm. 
<br/><br/><label>ISBN: </label>9971513897 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Scope of marketing--Research design--Data collection--Descriptive research--Attitude measurement--Causal research--Marketing ethics--International marketing--Internet marketing--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAK