TY  - BOOK
AU  - Aaker,David A.
TI  - Marketing research
SN  - 9971513897 (pbk)
U1  - 658.83 
PY  - 2001///
CY  - New York
PB  - John Wiley and Sons
KW  - Marketing research
KW  - Scope of marketing
KW  - Research design
KW  - Data collection
KW  - Descriptive research
KW  - Attitude measurement
KW  - Causal research
KW  - Marketing ethics
KW  - International marketing
KW  - Internet marketing
KW  - FMS
ER  -