Nunes, Paul,  Brian Johnson  <br/><br/>
Mass affluence   seven new rules of marketing to today's consumer  

 - Boston, Mass.   Harvard Business School Press  2004 
 - xvii, 269 p.   : ill.   ; 24 cm. 
<br/><br/><label>ISBN: </label>1591391962 (hb)  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Affluent consumers<br/>Consumer behavior--Customer research--Occasional use --Math of ownership --Retail local --Mass market --FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / NUN