TY  - BOOK
AU  - Nunes,Paul
TI  - Mass affluence : seven new rules of marketing to today's consumer 
SN  - 1591391962 (hb) 
U1  - 658.8 
PY  - 2004///
CY  - Boston, Mass. 
PB  - Harvard Business School Press
KW  - Marketing
KW  - Affluent consumers
KW  - Consumer behavior
KW  - Customer research
KW  - Occasional use
KW  - Math of ownership
KW  - Retail local
KW  - Mass market
KW  - FMS
ER  -