00677cam a22001454a 4500020002100000082001500021100003300036245007100069260005600140300003700196650014300233942000700376952013300383999001500516  a1591391962 (hb) 00a658.8bNUN1 aNunes, Paul,aBrian Johnson 10aMass affluence bseven new rules of marketing to today's consumer   aBoston, Mass. bHarvard Business School Pressc2004  axvii, 269 p. b: ill. c; 24 cm. 0aMarketingaAffluent consumersaConsumer behaviorvCustomer researchvOccasional use vMath of ownership vRetail local vMass market vFMS  cBK  00104070aIMCbIMCd2012-08-10ePurchased: Alvi Books Bankg250.00l0o658.8 NUNp3498r2012-08-10 00:00:00t1w2019-02-21yBK  c3823d3823