Lukas, Bryan A.  Joseph F. Hair Jr  Robert P. Bush  David J. Ortinau <br/><br/>
Marketing research 

 - New York  McGraw-Hill  2004 
 - xxiv, 675 p.   : ill. (col.)   ; 25 cm.  + CD. 
<br/><br/> Includes appendix, glossary and index. 
<br/><br/><label>ISBN: </label>0074711385 (pbk) 9780074711385 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Marketing research process--Decision problems--Descriptive research designs--Construct development--Scale development--Data analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAR