00625cam a2200157 a 4500 0 0 0 0 IMC IMC 2012-08-10 Purchased: Book Finders 850.00 0 658.83 MAR 5973 2012-08-10 00:00:00 1 2019-02-21 BK 0 0 0 0 fsd fsd 2021-06-18 Book House 0 658.83 MAR 75188 2021-06-18 00:00:00 2 2021-06-18 BK 0 0 0 0 fsd fsd 2021-06-25 Book House 0 658.83 MAR 75517 2021-06-25 00:00:00 3 2021-06-25 BK 0 0 0 0 fsd fsd 2021-06-28 Purchased: Book House 0 658.83 MAR 75487 2021-06-28 00:00:00 4 2021-06-28 BK 3844 3844 0074711385 (pbk) 9780074711385 (pbk) 658.83 MAR Lukas, Bryan A. Joseph F. Hair Jr Robert P. Bush David J. Ortinau Marketing research New York McGraw-Hill 2004 xxiv, 675 p. : ill. (col.) ; 25 cm. + CD. Includes appendix, glossary and index. Marketing research Marketing research process Decision problems Descriptive research designs Construct development Scale development Data analysis FMS BK