TY  - BOOK
AU  - Lukas,Bryan A.
TI  - Marketing research
SN  - 0074711385 (pbk)
U1  - 658.83 
PY  - 2004///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing research
KW  - Marketing research process
KW  - Decision problems
KW  - Descriptive research designs
KW  - Construct development
KW  - Scale development
KW  - Data analysis
KW  - FMS
N1  - Includes appendix, glossary and index
ER  -