Malhotra, Naresh K <br/><br/>
Marketing research  an applied orientation 

 - New Delhi  Pearson Education  2004 
 - 741 p.  : ill.  ; 27 cm. 
<br/><br/><label>ISBN: </label>8129702568 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Research problem--Research design--Causal research design--Data collection--Factor analysis--Multidimensional scaling--Report preparation--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / MAL