00522nam a22001457a 4500 0 0 0 0 IMC IMC 2012-08-10 Purchased: IIMC Trust 325.00 0 658.83 MAL 4761 2012-08-10 00:00:00 1 2019-02-21 BK 3857 3857 8129702568 (pbk) 658.83 MAL Malhotra, Naresh K Marketing research an applied orientation New Delhi Pearson Education 2004 741 p. : ill. ; 27 cm. Marketing research Research problem Research design Causal research design Data collection Factor analysis Multidimensional scaling Report preparation FMS BK