TY  - BOOK
AU  - Malhotra, Naresh K
TI  - Marketing research: an applied orientation
SN  - 8129702568 (pbk)
U1  - 658.83 
PY  - 2004///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing research
KW  - Research problem
KW  - Research design
KW  - Causal research design
KW  - Data collection
KW  - Factor analysis
KW  - Multidimensional scaling
KW  - Report preparation
KW  - FMS
ER  -