Kumar, V.  David A. Aaker  George S. Day <br/><br/>
Essentials of marketing research  

 - New York   Johan Wiley  2005 
 - xix, 553 p.   : ill.  ; 24 cm. 
<br/><br/><label>ISBN: </label>9812531823 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Decision making--Research design--Data collection--Information collection--Attitude measurement--Data analysis--FMS
<br/><br/><label>Dewey Class. No.: </label>658.83  / KUM