00438cam a2200109 a 4500020002100000082001600021100004500037245003800082260003300120300003500153650014000188  a9812531823 (pbk)00a658.83bKUM1 aKumar, V.aDavid A. AakeraGeorge S. Day10aEssentials of marketing research   aNew York bJohan Wileyc2005  axix, 553 p. b: ill.c; 24 cm. 0aMarketing researchvDecision makingvResearch designvData collectionvInformation collectionvAttitude measurementvData analysisvFMS