TY  - BOOK
AU  - Kumar,V.
TI  - Essentials of marketing research 
SN  - 9812531823 (pbk)
U1  - 658.83 
PY  - 2005///
CY  - New York 
PB  - Johan Wiley
KW  - Marketing research
KW  - Decision making
KW  - Research design
KW  - Data collection
KW  - Information collection
KW  - Attitude measurement
KW  - Data analysis
KW  - FMS
ER  -