00652cam a2200145 a 4500020002100000082001600021100004500037245003800082260003300120300003500153650014000188942000700328952015600335999001500491  a9812531823 (pbk)00a658.83bKUM1 aKumar, V.aDavid A. AakeraGeorge S. Day10aEssentials of marketing research   aNew York bJohan Wileyc2005  axix, 553 p. b: ill.c; 24 cm. 0aMarketing researchvDecision makingvResearch designvData collectionvInformation collectionvAttitude measurementvData analysisvFMS  cBK  00104070aEVCbEVCd2012-08-10ePurchased: Progressive Internationalg757.00l3o658.83 KUMp5274r2024-03-20 00:00:00s2024-03-20t1w2019-02-21yBK  c3893d3893