The impact of customer involvement on new product development success the role of conflicts
- Faisalabad (unpublished) 2021
- vii, 62 p. ; 30 cm.
Submitted in fulfillment of the requirement for the degree of Master of Science in Management Sciences to the Faculty of Management Science. Includes bibliographical reference and appendix Thesis supervisor: Shoukat Ali
Thesis (MS) --Riphah International University, 2021
English
Customer involvement Lead user--Information provider --Innovator --Product development success--Co- developer --FMS