00839nam a22001697a 4500040003600000082001300036100003500049245009800084260003600182300002700218500014500245500005200390500003600442502005600478546001200534650012300546 cRiphah International University a658bIRF aMuhammad Irfan (S19A14G07031) aThe impact of customer involvement on new product development successbthe role of conflicts  aFaisalabadb(unpublished)c2021 avii, 62 p. c; 30 cm.  aSubmitted in fulfillment of the requirement for the degree of Master of Science in Management Sciences to the Faculty of Management Science. aIncludes bibliographical reference and appendix aThesis supervisor: Shoukat Ali  aThesis (MS) --Riphah International University, 2021 aEnglish aCustomer involvement aLead uservInformation provider vInnovator vProduct development successvCo- developer vFMS