00887nam a22001937a 4500 0 0 0 0 fsd fsd 2021-10-05 Riphah International University 0 658 IRF 79084 2021-10-05 00:00:00 1 2021-10-05 BK 39016 39016 Riphah International University 658 IRF Muhammad Irfan (S19A14G07031) The impact of customer involvement on new product development success the role of conflicts Faisalabad (unpublished) 2021 vii, 62 p. ; 30 cm. Submitted in fulfillment of the requirement for the degree of Master of Science in Management Sciences to the Faculty of Management Science. Includes bibliographical reference and appendix Thesis supervisor: Shoukat Ali Thesis (MS) --Riphah International University, 2021 English Customer involvement Lead user Information provider Innovator Product development success Co- developer FMS BK