the role of conflicts Muhammad Irfan (S19A14G07031) creator text Faisalabad (unpublished) 2021 monographic vii, 62 p. ; 30 cm. Submitted in fulfillment of the requirement for the degree of Master of Science in Management Sciences to the Faculty of Management Science. Includes bibliographical reference and appendix Thesis supervisor: Shoukat Ali Thesis (MS) --Riphah International University, 2021 English Customer involvement Lead user Information provider Innovator Product development success Co- developer FMS 658 IRF