TY  - BOOK
AU  - Muhammad Irfan  (S19A14G07031)
TI  - The impact of customer involvement on new product development success: the role of conflicts 
U1  - 658 
PY  - 2021///
CY  - Faisalabad
PB  - (unpublished)
KW  - Customer involvement
KW  - Lead user
KW  - Information provider
KW  - Innovator
KW  - Product development success
KW  - Co- developer
KW  - FMS
N1  - Submitted in fulfillment of the requirement for the degree of Master of Science in Management Sciences to the Faculty of Management Science; Includes bibliographical reference and appendix; Thesis supervisor: Shoukat Ali; Thesis (MS) --Riphah International University, 2021
ER  -