TY  - BOOK
AU  - Gupta, Vipin
TI  - Business policy and strategic management : concepts and applications
SN  - 9788120332447 (pbk)
U1  - 658.4012 
PY  - 2007///
CY  - New Delhi
PB  - Prentice-Hall
KW  - Strategic management
KW  - Planning-Executive management
KW  - Business policy
KW  - Strategic intent
KW  - Functional strategies
KW  - Internal and external analysis
KW  - Corporate strategy
KW  - FMS
N1  - Include index
ER  -