Zook, Chris <br/><br/>
Beyond the core   expand your market without abandoning your roots  

 - Boston   Harvard Business School Pub.  2004 
 - xv, 214 p.   : ill.   ; 24 cm. 
<br/><br/>The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies. 
<br/><br/><label>ISBN: </label>1578519519 (hb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Corporations<br/>Strategic planning<br/>Industrial management--The growth crisis --Visualizing the ideal --Evaluating adjacency moves --Executing adjacency moves --Transforming adjacency moves 
<br/><br/><label>Dewey Class. No.: </label>658.406  / ZOO