Beyond the core expand your market without abandoning your roots - Zook, Chris (Boston Harvard Business School Pub., 2004)
The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies.
Keywords: Corporations -- Strategic planning -- Industrial management -- The growth crisis -- Visualizing the ideal -- Evaluating adjacency moves -- Executing adjacency moves -- Transforming adjacency moves