00972cam a22001214a 4500020002000000082001800020100001600038245007200054260004800126300003500174505044900209650019200658  a1578519519 (hb)00a658.406bZOO 1 aZook, Chris10aBeyond the core bexpand your market without abandoning your roots   aBoston bHarvard Business School Pub.c2004  axv, 214 p. b: ill. c; 24 cm.0 aThe growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies. 0aCorporationsaStrategic planningaIndustrial managementvThe growth crisis vVisualizing the ideal vEvaluating adjacency moves vExecuting adjacency moves vTransforming adjacency moves