01018cam a22001454a 4500 1578519519 (hb) 658.406 ZOO Zook, Chris Beyond the core expand your market without abandoning your roots Boston Harvard Business School Pub. 2004 xv, 214 p. : ill. ; 24 cm. The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies. Corporations Strategic planning Industrial management The growth crisis Visualizing the ideal Evaluating adjacency moves Executing adjacency moves Transforming adjacency moves BK 0 0 0 0 IMC IMC 2012-08-10 Purchased: Book Finders 450.00 0 658.406 ZOO 5920 2012-08-10 00:00:00 1 2019-02-21 BK 3916 3916