expand your market without abandoning your roots Zook, Chris creator text Boston Harvard Business School Pub. 2004 monographic xv, 214 p. : ill. ; 24 cm. The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies. Corporations Strategic planning Industrial management The growth crisis Visualizing the ideal Evaluating adjacency moves Executing adjacency moves Transforming adjacency moves 658.406 ZOO 1578519519 (hb)