TY  - BOOK
AU  - Zook,Chris
TI  - Beyond the core : expand your market without abandoning your roots 
SN  - 1578519519 (hb)
U1  - 658.406 
PY  - 2004///
CY  - Boston 
PB  - Harvard Business School Pub.
KW  - Corporations
KW  - Strategic planning
KW  - Industrial management
KW  - The growth crisis
KW  - Visualizing the ideal
KW  - Evaluating adjacency moves
KW  - Executing adjacency moves
KW  - Transforming adjacency moves
N1  - The growth crisis? : dangerous moves beyond the core -- Visualizing the ideal? : the first principle of adjacency growth -- Evaluating adjacency moves? : balancing desire with data -- Orchestrating adjacency moves? : strengthening the core vs. investing in adjacencies -- Executing adjacency moves? : managing the key organizational issues that most influence success or failure -- Transforming moves? : redefining the core through adjacencies
ER  -