Evans, Joel R.  Barry Berman <br/><br/>
Marketing 

 - New York  Macmillan Publishing Company  1992 
 - xxvii, 737 p.   : ill.  ; 27 cm. 
<br/><br/><label>ISBN: </label>0023342501 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Strategic planning--Marketing decisions--Consumer demographics--Promotion planning--Price planning--Marketing management--FMS
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVA