00586cam a2200145 a 4500020002100000082001500021100003300036245001400069260004900083300003700132650014100169942000700310952010800317999001500425  a0023342501 (pbk)00a658.8bEVA  aEvans, Joel R.aBarry Berman00aMarketing  aNew YorkbMacmillan Publishing Companyc1992  axxvii, 737 p. b: ill.c; 27 cm.  aMarketingvStrategic planningvMarketing decisionsvConsumer demographicsvPromotion planningvPrice planningvMarketing managementvFMS  cBK  00104070aIMCbIMCd2012-08-10ePurchasedl0o658.8 EVAp2956r2012-08-10 00:00:00t1w2019-02-21yBK  c3935d3935