Sandage, C. H.  Vernon Fryburger  Kim Rotzoll <br/><br/>
Advertising  theory and practice 

 - Delhi  A.I.T.B.S. Publishers & Distributors   2004 
 - xv, 509 p.  : ill.  ; 23 cm. 
<br/><br/><label>ISBN: </label>8185386633 (pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Management--Consumer's knowledge--Strategies and techniques--Media planning--Advertising organizations--Advertising results--FMS
<br/><br/><label>Dewey Class. No.: </label>659.1  / SAN