TY  - BOOK
AU  - Sandage, C. H.
TI  - Advertising: theory and practice
SN  - 8185386633 (pbk)
U1  - 659.1 
PY  - 2004///
CY  - Delhi
PB  - A.I.T.B.S. Publishers & Distributors 
KW  - Advertising-Management
KW  - Consumer's knowledge
KW  - Strategies and techniques
KW  - Media planning
KW  - Advertising organizations
KW  - Advertising results
KW  - FMS
ER  -